Everything you need to know about Meta Verified

Meta Verified has spread its wings in the Netherlands: the blue checkmark of Meta. This means that influencers have more opportunities to grow their online following on Meta’s platforms, namely on Facebook and Instagram. Threads isn’t officially out in the Netherlands yet, but we wouldn’t be surprised if this new Meta Verified option also comes there once it does. This is what Meta Verified means.

Meta Verified

Meta Verified Among other things, Meta Verified is what you think it is, which is a verification check. This way influencers can better show their followers and potential followers that they are indeed the influencer they think they are. It offers just a little more security in a world full of fake accounts and – unfortunately – haters.

Meta writes, “It is important that you feel confident that your identity and accounts are safe and that the people you communicate with are who they say they are. That’s why we build a series of checks into Meta Verified before, during and after someone signs up. To be eligible, accounts must meet minimum activity requirements, such as a history of past posts, and be at least 18 years old. Applicants must then submit a government ID that matches the profile name and photo of the Facebook or Instagram account they are applying for.”

Control for imitators

You also get something in return: “Subscriptions include proactive checking for account forgery. We are also committed to ongoing monitoring and review of reported violations and take prompt action against those who attempt to circumvent our systems.” In short, not everyone can just say that they are someone: it’s not Twitter, shall we say.

Besides that verification checkmark, there’s more. Partly due to the monitoring of imitators, for example, you can count on more protection against people posing as you, and Meta comes with help when you need it. A team of experts is ready to help with common account problems, according to the social media company. Think, for example, of being flagged while that is not correct, and more. That is something that influencers often suffer from, because as ‘tall trees’ they catch more wind and people are more often out to… (sorry for the pun) thwart them.


In addition, there is a slightly more out of step option that you get with a Meta Verified account, namely exclusive possibilities such as stickers on Facebook, Instagram Stories and Facebook Reels. Unfortunately, what you have to do for such a Verified account is not only to be able to provide your ID and a solid message history. You also have to pay: Meta Verified costs 13.99 euros if you take it out directly via the web, or 16.99 euros if you choose to do this via the app on your iOS or Android device. Meta Verified is slowly being rolled out in the Netherlands: if you can’t find it in your account now, you can do so sometime in the coming weeks.

Laura Jenny

When she’s not tapping, she’s traveling around the wonderful world of entertainment or some cool place in the real world. Mario is the man of her life,…

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