The contemporary French label Officine Generale has moved to a large, column-lined courtyard in the historic Marais district of Paris, sending classic suits for men and women, crisp poplin shirts and comfortable, blazer-paired trousers for its latest collection.
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Models march in a straight line like the wind in a loose style, blowing the tail of a silk scarf in the wind and adding drama to the evening show.
“I think when you wear a pair of white jeans and a pair of sandals with a black sweater, you are probably closer to the French dream than we see,” designer Pierre Maheo told Reuters, describing his vision of fashion. . “You can’t have things all over the podium.”
At Men’s Fashion Week in Paris, France, a model presents a creation from fashion brand Officine Generale as part of her Spring / Summer 2023 collection show. (Reuters / Sara Masonia)
Founded by Mahio a decade ago, the label is quietly building a loyal following and recently joined a wave of French brand store openings in the US, including Amy, which earlier this week held a show at the foot of the Sacre-Coeur Basilica.
Unlike blockbuster labels like Louis Vuitton and celebrity-bagged shows – which flew from Florida to perform at a marching band in the Louvre – Official General is a regular on the Paris Fashion Week calendar known for its more intimate crowds.
The men’s clothing show runs until June 26 in Paris, with Celine shutting down the events.
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